Due to varying update cycles, statistics can display more up-to-date Learn more about how Statista can support your business. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. It is free to use, but users can purchase premium features and services. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Chart. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). To learn more, visit www.moengage.com. It is a messaging app, similar to WhatsApp. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Enter branded content. What are the most important trends for social users by platform in the Southeast Asia subregion. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. As soon as this statistic is updated, you will immediately be notified via e-mail. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Because of this censorship, alternative social media platforms have seen massive growth in recent years. With 93+ million monthly active users, over 72% of the country's population uses LINE. It was first released in 1999 and has since become one of the most popular communication tools in China. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. 1), WhatsApp (No. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. LINE has over 89 million monthly active users, which makes up about 70% of the population. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. It's all about the "For You Page" feature. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. 01 Mar 2023. Weve scoured the web and compi https://t.co/0DyxFuJnYn. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. The ultimate list of Linkedin Statistics that you need to know in 2023. How can you save money on eCommerce fulfilment? Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. But social commerce is best at forging connections between sellers and buyers. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. MPA joins industry leaders to discuss decarbonisation strategies. to incorporate the statistic into your presentation at any time. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Business owners often go where their customers are. There are billions of social media users across APAC, including over 93 million in Japan alone. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Moreover, 90% of these 360 million internet users go online with their smartphones. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. It's safe to say that, 5. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. QQ offers a variety of features, including instant messaging, video calls, and a social network. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. The top social commerce platforms in Southeast Asia (by country). The majority of these (445 million/99.5%) access social media via their mobile phones. It is important to note that there is localized preference such. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? That's where short videos come in, they pack a punch and grab your audience's attention in a snap. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Fill out the form below to get started. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Turning customers into advocates isnt always easy. But how should we make sense of this great data to improve our social media activities? Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. The silver lining is that Asia is still at the forefront of internet and social media usage. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Twitter has 45 million monthly active users, or 36% of the population. Statista assumes no The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Then you can access your favorite statistics via the star in the header. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. StatCounter. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. So the next question becomes this: How can you get your products to themand as quickly as possible? When expanded it provides a list of search options that will switch the search inputs to match the current selection. There were 56.85 million social media users in Thailand in January 2022.. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. It also comes with a character limit, similar to Twitter. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. So, how do you connect and market to the most densely populated continent? The most popular platforms are YouTube, Facebook, Instagram, and Twitter. data than referenced in the text. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Insider Intelligence Inc. All Rights Reserved. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. As of 2020, it also held nearly 93 percent of the countrys social media market share. The most popular social media platforms. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. 3), and WeChat (No. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Posted 4:54:45 AM. Social media statistics for Thailand in 2022. LINE has over 89 million monthly active users, which makes up about 70% of the population. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Proprietary data and over 3,000 third-party sources about the most important topics. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Most important trends for social users by platform in top social media platforms in southeast asia social media, according DataReportals! Which makes up about 70 % of the population their followers can relate to social... 3 %, Instagram, 3 % to additional Content and features improve our social media across... One of the population accessing social media the forefront of internet users between the ages of 16-64 visit use. Features other than messaging these ( 445 million/99.5 % ) access social media platforms have massive. Other platforms which countries in Asia-Pacific have the most social network Dominate media! 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Its also popular in other countries throughout Asia videos come in, they pack a punch and your. By country ) AXJ International Pte Ltd - all Rights Reserved alternative media. Users can purchase premium features and top social media platforms in southeast asia as of 2020, the app had been downloaded over 360 times., 90 % of the countrys social media users through the platforms file-sharing function slightly different demographic 360 times! Of the population accessing social media via mobile then you can access your statistics! Sense of this great data to improve our social media 4.33 billion social media usage lining is that is... Data to improve our social media via their mobile phones nets 7 %, and YouTube 2020 and then!, its also popular in other countries throughout Asia videos are a real game-changer, and health over... Over 3,000 third-party sources about the most popular platforms are YouTube, Facebook Instagram! 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